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Chapter 1 of A Marketing Feast Internet Marketing E-Book, from the Cooking Up Customers 1.0 series. Ideal for Small Business Start Ups, Inventors, Software developers, Artists, Musicians. Introduces Customer Targeted Strategic Marketing to help you get and retain the customers you want. Learn and apply Customer Targeted Strategic Marketing to get and retain the customers you want using unique recipe format. Hands-on approach so you can get an understanding and application of the marketing principles immediately in each chapter of the full book. Opens your mind to think like the people you need to reach. This is the ideal approach for Internet marketing where both browsing and dedicated customers abound. Changes your thinking from a seller to a customer so your sales approach is what customers want to know, not what you THINK they want to know. Full book uses hands-on approach. Understand and apply the principles immediately with each chapter. Chap 1 - 30 pages, B&W, Zip file opens PDF.

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